● Independent web designer & builder

Digital businesses,
built to be believed.

I shape strategy, identity, and code into websites that feel unmistakably yours—and make the next action easy.

Selected work 2024—2026

06Live builds

05Industries

01Partner, start to finish

Positioning → Design → Development → Video

02 / Selected work

Different problems.
Distinct answers.

Every project begins with the same question: what does this business need people to understand, feel, and do?

AI intelligence · Product platform

Problem: A crowded AI landscape makes useful products difficult to discover and compare.
Move: Organize discovery around a clear taxonomy and a focused product-first interface.
Result: A more legible path through the market, designed for confident exploration.

Nature · Editorial experience

Problem: Nature-focused content can easily disappear into familiar visual clichés.
Move: Use a restrained field-note system, tactile pacing, and generous space.
Result: A quieter and more distinctive experience that invites unhurried exploration.

Legal services · Local search

Problem: Estate planning is a high-trust decision that can feel complex and intimidating.
Move: Prioritize reassurance, plain-language pathways, and a visible next step.
Result: A more approachable journey into a serious and personal legal service.

Financial advisory · Brand system

Problem: Advisory expertise needs to feel credible without becoming dense or impersonal.
Move: Build a quiet, authoritative system with strong hierarchy and clear conversation paths.
Result: A measured presence that makes the firm’s point of view easier to understand.

Home services · Lead generation

Problem: An invisible household risk needs urgency without unnecessary alarm.
Move: Create a direct local-service path that explains testing, mitigation, and the next action.
Result: A clearer route from concern to an informed service conversation.

Construction sales · SaaS

Problem: Contractor follow-up can become fragmented between quotes, calls, and active jobs.
Move: Frame the product around a disciplined pipeline and the work contractors want to close.
Result: A sharper product story with an immediately understandable value proposition.

03 / Project index